|- gLOCALize.IT! - Using information technologies to strenghten local knowledge and tradition in a globalized world - the example of ''Austrian Iron-Route'' 2713 kb|
|by Schrenk, Manfred & Thonhofer, Heidemarie | email@example.com |
|The ''Austrian Iron-Route'' as an example how to strenghten local and regional characteristics in a globalized surrounding using innovation and technology|
|gLOCALize.IT! Using information technologies to strenghten local knowledge and tradition in a globalized world - the example of ''Austrian Iron-Route''|
The same goods in the same supermarket shelves from the North Cape to Fireland, the ''business districts'' of cities around the globe are like two peas in a pod and the price for the global product ''hamburger'' provides information about the economic resources of a country.
Do the meanings of local and regional characteristics completely disappear? Are they reduced to a few marketable folkloristic aspects?
Or does the local and regional level even gain significance in the view of global and international developments? Is the slogan ''think global, act local!'' antiquated or more important than ever?
The region of the ''Austrian Iron-Route'' establishes a regional web-portal and a regional knowledge database to strenghten itīs competetiveness and make the region more attractive as well for people living there as for tourists.
Local and global developments are not seen as contradictions but have to be combined for a optimal positioning of a region - regional innovation and information & communication technologies are important tools for successful example of gLOCALize.IT!
|regional info-portal knowledge-database|