- The Story of the Stunning Success    click here to open paper content1656 kb
by    Elhoweris, M.Nageeb Suleiman | nageebelhoweris@yahoo.com   click here to send an email to the auther(s) of this paper
Short Outline
The Kenana Sugar Company(KSC)is setting an example as a leading enterprise within the Inter-Arab and international investment in the agri-industry sector.With the issues of globalization,free trade and the age of information technology,coupled with the outstanding (KSC) economic and managerial achievements,and the socio-economic development in the area where the project is located, in addition to the healthy conductive physical environment at the major settlement(the Township), are considered to be the feul for the township of Kenana to be a global settlement.
Abstract
Introduction:-
The Sudan has historically imported its sugar requirments, but in the early 1970s, a proposal for a sugar project was predicated on combining the rich natural resources of the Sudan, Surplus Arab oil revenue, and Western Technology. A feasibility study was prepared for the istablishment of a 300,000 MT per annum sugar complex, on 168,000 hectares sitted on the eastern White Nile River bank, some 250 Km South of Khartoum.
The chronology of events since the inception of the production by 1980 to date reveals the story of profound success of Kenana Suger Compony (KSC).
The Case Study
In the context of the issues of globalization, international cooperation, and free trade, (KSC) is considered to be a leading example within the inter-Arab and international investment in the Agri-industrial sector.
KSC, is not a mere commercial project, but a pillar of socio-economic development in the area. Prior to the inception of Kenana project, the region was populated by nomads and peasant, the structure of the population in the region began changing rapidly when Kenana area was pinpointed as one of the most promissing sites for a sugar state. Later a new settlements system was created led by a major settlement and including a number of central agricultural villages and other small villages. The major settlement (the township) is to accommodate the factory loubor force and the top management staff.
The outstanding Kenana Sugar Compony (KSC) economic achievement and sound financial position, inspired the management to work for creating a more balanced economic,social and health conductive physical environment, which led the management to assigne a local consultancy firm with the task of preparing an urban development plan for the (township) to guid its development in the coming first decade of the 21th century.
The case study will highlight and describe the new development plan, evaluating and discussing its goals, objectives and proposals and further more looking for the predicted international role of the township as a reflection to the economic success of the compony.
Motives Behind the Selection:
Many strong motives encouraged the selection of the case , like :-
-The township of Kenana is a unique town in the country, it is the only town where people enjoy the pleasur of having water and electrcity at home all the day and Free of charge.
-It is a new town in the urban context of the country,
and the profound success of (KSC)hits the head lines in verious international magazines, when in the July1980 issue of Agri-business World wide magasine, Dr.Wilson & Tdorant reported;
“in less than four years the world’s largest integrated sugar project was built in a roadless desert.A stunning Agricultural success…. a mass of vredant green surounded by the lifeless brown of the desert…and the factory at night stands outlike some space-age monster”
-More recently KSC was included in the WHO is WHO encyclopedia as one of the most successful componies worldwide.

This case study will be interesting for the others for that:-
-The socio-economic and environmental success of KSC merts to be shared.
-the planning effort made for the township is worth to evaluate and discuss
Keywords
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