- Planning Cultural Sustainability in a Global Economy   click here to open paper content220 kb
by    Perry, Guy | alicja.kowalkowska@in-vi.com   click here to send an email to the auther(s) of this paper
Short Outline
It is crucial to preserve cultural continuity in the global real-estate industry. Projects under development in Poland, Hungary, Ukraine, Serbia, Brasil turn this challenge into an essential component of the economic viability of the development.
Abstract
One of the greatest challenges in transition economies is the preservation and celebration of cultural continuity in the physical environment determined increasingly by a global and standardized real-estate industry. This paper will refer to actual projects under development in Poland, Hungary, Ukraine, Serbia – Montenegro and Brasil that turn this challenge into an essential component of the economic viability of the development.

Each project example has a distinct planning and development strategy. These include:

Miasteczko Wilanow, a mixed use community for 25,000 residents on a green-field site within the city of Warsaw. An exercise in building a 21 century community by integrating investors from over 10 different countries amidst one of Warsaw’s most intact historical settings.

Corvin Promenade, the transformation of Budapest’s poorest and most difficult neighborhood. A mixed-use program that repositions the 16 hectare district socially and economically while building on it’s checkered heritage.

Dnipro Riverfront, development and re-development strategies for the vast river passing through Kiev. Summeries of works undertaken by graduate students at Harvard and MIT during the last to years under my direction in association with permanent faculty from those institutions. Lessons for making cities more attractive from the next generation.

Boka Kotorska, the preservation and development strategy of one of Europe’s most spectacular natural environments. The protection of a World Heritage Site and the re-development of a naval base for up-market leisure uses.

Central Sao Paolo, the re-development and re-positioning strategy for the core of one of the world’s largest and most dynamic cities. Transforming the environment for a new generation of the creative economy in the economic capital of South America.
Keywords
mixed-use, sustainability, community, Central and Eastern Europe
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