- Popular Culture, Mass Media and spatial Perceptions    click here to open paper content80 kb
by    Aysu, Gözdem & Tüzün, Gül | gcaysu@yildiz.edu.tr   click here to send an email to the auther(s) of this paper
Short Outline
This study will discuss globalisation facts, created by economically powerful countries that use the world as their marketplace. It will focus on the influence of mass media by means of “Global Village” images and its effects on spatial order.
By 1980’s, the widespreading of the information technologies transforms the world to the “global village” as McLuhan has stated. The more increases the power of the mass media within the frame of information technologies throughout the globalisation process the more emerges the world as the marketplace of the capitalist, economically powerful countries. The improvement of the technology and its affordability fastens its transformation of globalisation as well as comprehensively transmitting the information to the public.

As the result of this improvement, the fashionable trends of popular culture that has been led by the economical inputs has been imposed instead of the cultural values of the societies that have been constituted by means of their past.

In this manner, there selectively resides “one dimensional man” , who has forced to utilise one defined typed products by the capitalist holdings in spite of the diminishing their both identities and vernacularity.

This manner of lack of variation effects directly the morphologies and the typologies of space as well as the usual habbits of daily life.

One of the most effective tools of the global capitalists occurs as the spatial language of that space. By means of this spatial language every person in a society is enforced to consume unconcuosly. The global spatial perceptions are trying to be common. It is emphasized to vanish the variations of the cultures.

Unless taking into consideration the diversities of the culture, the toppology, and the tradition, the global capitalists aim at constituting a habit in the collective memory by means of the repetiton on behalf of every society as well as rendering a rational space syntax.
globalisation, mass media, popular culture, spatial implication
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